Today's content economy requires marketers to publish something almost every day. However, this presents its own challenge: What should I write? And how do I make it good?
This challenge is amplified in small, understaffed teams working in a multi-channel marketing environment; it's hard enough writing one thing well, but when you need to crank out brilliant ideas and sparkling copy for an email campaign, an SMS message, mobile-app push messages, Discord, and more, all at once, the quantity of and quality of content suffers.
The Notivize platform allows marketers to design complex, trigger-based messaging flows in a visual, low-code SaaS app. Notivize is multi-channel and powered by ML and Gen AI.
One pillar of the Notivize experience is a messaging-plan designer that allows the user to create messages, arrange their flow, and deliver across platforms.
Creating and optimizing delivery templates is at the core of the Notivize experience. The create-template flows allows a non-technical user to create copy using generative AI optimized for different delivery channels. Then the user defines the logic that triggers delivery of the message, and fine-tunes delivery rules.
Notivize is a platform for finding inspiration and crafting and delivering marketing messages across multiple channels. The app generates content that is custom fit to each channel with an ML engine that generates suggested flows and Gen AI tools that support fine-tuning copy.
Notivize is a platform for finding inspiration. One of the main challenges facing marketing and growth teams is coming up with the ideas needed to feed a daily cadence of posts. The Notivize ML engine ingests content on the web, summarizes it, and maps it to each Notivize user based on that user's business domain and content preferences. Users can one-click a story idea to transform it into a post in a channel of their choosing.
Notivize scaled to send millions of messages monthly. We built apps to support the end-user experience (illustrated above) as well as apps for the Notivize product team to manage and train the ML models powering key parts of the product.
The steps required to create and publish messages were greatly streamlined through Notivize. The design system proved flexible, simple, and easy-to-use.